Photoshoots are where the magic happens. They bring our designs to life, capturing the essence of dotty—timeless, stylish, and made for real women. This time, we took to the studio with our trusted photographer, Flash Addams, at Nosso Studios in Toronto. The result? A collection of stunning images that truly embody the dotty spirit.
Setting the Scene
Toronto is a vibrant city, full of creative energy and stunning backdrops. Whether it's the cozy charm of a boutique studio or the urban edge of a downtown alleyway, every photoshoot location tells a story. For this session, we chose Nosso Studios, a space designed for creativity. With its minimalist aesthetic, great lighting, and versatile setups, it was the perfect setting to showcase our latest collection.
The dotty Vision
Every dotty photoshoot is about more than just capturing clothing—it’s about showcasing confidence, comfort, and style. Our pieces are designed for women who want to look effortlessly put together, whether they’re heading to brunch, a meeting, or a weekend getaway.
From crisp blouses to vibrant tees, each outfit was styled to reflect the versatility of dotty’s designs. Jeans and a flowy top? Perfect. A chic dress that works for both office and evening? Absolutely. The goal is always to inspire our dotty Darlings to wear their pieces in ways that feel authentic to them.
The Power of a Great Photographer
A photoshoot is only as good as the photographer behind the lens, and Flash Addams brought their A-game. Their eye for detail, use of lighting, and ability to capture movement made every shot pop. The best photographers don’t just take pictures—they create moments. Ashley knew exactly how to direct our models, ensuring that every angle and expression felt natural and elegant.
Studio vs. Street Style
Shooting in a studio like Nosso allows for a controlled environment—perfect lighting, seamless backdrops, and no unpredictable weather. But we also love the raw energy of street-style photography. Toronto’s streets offer an endless variety of textures and moods, from historic brick walls to sleek glass buildings.
For this session, we focused on studio shots, highlighting the details of our garments without distractions. But who knows? Maybe next time, we’ll take dotty to the streets for an outdoor adventure.
Tips for a Smooth Photoshoot
Want to ensure your next photoshoot runs smoothly? Here are some of our top tips:
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Plan Ahead – Have a clear vision of what you want to achieve. Create a mood board with outfit inspirations, poses, and lighting preferences.
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Choose the Right Location – Whether it’s a studio or an outdoor setting, make sure it complements your brand’s aesthetic.
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Prep Your Outfits – Steam or iron your clothes beforehand to avoid last-minute wrinkles. Bring extra options in case of unexpected changes.
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Test the Lighting – Lighting can make or break a photo. If using natural light, plan around golden hours (early morning or late afternoon) for the best results.
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Keep Essentials Handy – Pack a kit with safety pins, lint rollers, double-sided tape, and a small sewing kit for quick fixes.
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Hydrate and Rest – A well-rested model always looks fresh. Make sure everyone stays hydrated and takes small breaks to keep energy levels up.
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Communicate with Your Team – Make sure everyone is on the same page, from the photographer to the models and stylists. A pre-shoot meeting can help align expectations.
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Have Fun! – The best photos come when everyone is relaxed and enjoying the process. Play music, keep the mood light, and don’t stress over small details.
The Final Product
After a couple hours of shooting, outfit changes, and creative direction, we walked away with a collection of stunning images that will soon grace our website, social media, and marketing materials. The final edits capture everything we love about dotty—effortless, stylish, and made for real women.
A big thank you to Flash Addams for their incredible work and to Nosso Studios for providing the perfect creative space. And of course, to our dotty Darlings—stay tuned for more behind-the-scenes moments and outfit inspiration. We can’t wait to share what’s next!
Have a favorite dotty piece? Tag us in your photos—we’d love to see how you style it!